Yoox, part of the Yoox Net-a-Porter (YNAP) group, has announced that its
AI-powered virtual styling suite now offers 50,000 fully digitized
The new upgraded tool also features a completely new layout and the
entire collection of 8 by Yoox, the Italian company’s own-brand, has for
the first time been fully digitized for the virtual dressing room.
A share function has also been added, allowing users to share looks on
their social media channels.
Launched in 2018, YooxMirror allows app users to dress digital avatars
of themselves in virtual clothing to get an idea of how the outfit would
look. It was one of the earlier brands to give the fitting room a digital
makeover, something likely to accelerate due to Covid-19.
In fact, from 3 million dollars in 2019 to 6.5 million
dollars by 2025, according to recent research.