“We want Premium athletes to have the most engaging experience possible – all year long, whether they’re indoors or outdoors,” says David Lorsch, Strava’s VP of Strategy and Business Development. “This makes for a natural and compelling partnership with Zwift. Strava Premium cyclists will now have access to an incredibly engaging indoor platform and will get even more value out of their membership.”
Zwift has confirmed its monthly subscription price for the UK will be £8 per month. Strava Premium, for £3.99 per month (£39.99 per year), grants access to Strava’s most innovative technology. In addition to two free months of Zwift, Premium athletes will have access to a new suite of indoor cycling features, including customizable indoor training plans, videos and tips from the world’s best coaches.
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