Even though the London Olympics seem quite far away, Nike is on the ball and announced it will extend its relationship with the U.S. Olympic Committee as an Official Official Outfitter of the U.S. Olympic and Paralympic Teams through the London 2012 Olympic Games. Nike will provide U.S. Olympic and Paralympic athletes with the Medal Stand uniform worn on the awards podium and during medals ceremonies at the Beijing 2008 Olympic Games, the Vancouver 2010 Olympic Winter Games, and the London 2012 Olympic Games.
“The Olympic movement is at the core of Nike’s DNA and has played a vital role in our company’s rich history,” said Joaquin Hidalgo, Vice President of Global Marketing for Nike. “We are proud to be able to support the accomplishments of U.S. Olympians through our partnership with the USOC.”
Nike was intercepted in Olympic year 1972, and has supported the Olympic movement by providing athletes with innovative performance footwear, apparel and equipment. Nike first became an Official Sponsor and Licensee of the U.S. Olympic and Paralympic Teams in 2005, as athletes and organisers were preparing for the Torino 2006 Olympic Winter Games.
Nike is one of the world’s leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly owned Nike subsidiaries include Converse Inc., Cole Haan Holdings Incorporated, Umbro Ltd. and Hurley International LLC.