For 2008, Hollywood actress and nightlife trotter Lindsey Lohan will front this year’s Visa Swap fashion event. The fashion campaign is launched to encourage the UK to swap their unwanted clothes at the world’s biggest fashion swapping event, Visa Swap, in association with clothing charity Traid. Previously, Lindsay has been the face campaigns for international fashion brands including Miu Miu, Versace and Donna Karen.
Upon her appointment Lindsay said, “I am so excited to be involved with this year’s Visa Swap event. The concept of swapping clothes, getting something for nothing and refreshing your wardrobe appeals to everyone. Ethical stories continue to dominate the news agenda and it’s great when fashion projects benefit charities. I had such a great time at the Visa Swap campaign shoot, the clothes I wore were all vintage designer pieces which you just don’t see every day!”
Until July 20th fashion conscious fans can swap their clothes at the Visa Swap pop-up store at No.1 Piazza, Covent Garden in London.