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Gwyneth Paltrow's 'Goop' Can't Market Vaginal Stones As Cure-All

NAPA COUNTY, CA – Goop Inc., a “lifestyle” company owned by actress Gwyneth Paltrow, agreed to pay $145,000 to settle a California complaint alleging false advertisement of its “egg” and essential-oil supplements that are sold online, the Napa County District Attorney’s Office said today.

The Napa office, a member of the California Food, Drug and Medical Device Task Force, was joined in the consumer-protection action, originally filed in Napa County Superior Court, by the counties of Alameda, Marin, Monterey, Orange, Santa Clara, Santa Cruz, Shasta, Solano and Sonoma, officials said.

Goop — spelled in lowercase as “goop” — sells a variety of items on its website including vitamins and dietary
supplements. The Los Angeles-based company grew from Paltrow’s newsletter promoting a healthy lifestyle.

The Napa-filed complaint was directed at “unsubstantiated representations regarding the effects or attributes” of three products—the Jade Egg and Rose Quartz Egg, egg-shaped stones designed to be inserted vaginally and left in for various lengths of time, and Inner Judge Flower Essence Blend, essential oils meant be taken orally or added to bathwater — that were not supported by competent and reliable scientific evidence, said district attorneys from Napa and Santa Clara counties.

“Goop advertised that the Jade and Rose Quartz eggs could balance hormones, regulate menstrual cycles, prevent uterine prolapse, and increase bladder control. Goop advertised that the Inner Judge Flower Essence Blend could help prevent depression,” according to the Napa County D.A.

Under the judgment, Goop agreed to pay $145,000 in civil penalties, to not advertise effects of its products without “competent and reliable scientific evidences that substantiates its claims,” and from manufacturing or selling any mis-branded, unapproved or falsely-advertised medical devices, officials said.

“My foremost concern is the health and safety of the citizens of Napa County, especially those who are vulnerable due to the very ailments these products claim to help,” Napa County District Attorney Allison Haley said.

“The health and money of Santa Clara County residents should never be put at risk by misleading advertising,” said District Attorney Jeff Rosen of Santa Clara County, also involved in the case “We will vigilantly protect consumers against companies that promise health benefits without the support of good science … or any science.”

Goop will refund the full purchase price to any consumer who requests a refund and purchased the Jade Egg, Rose Quartz Egg, and/or Inner Judge Flower Essence Blend on, or between, Jan. 12, 2017 and Aug. 31, 2017.

Refund requests can be made by emailing or calling goop customer service at customerservice@goop.com or 1-844-WTF-GOOP.

Heather Wilson, a spokeswoman for Goop, today stressed the settlement addresses advertising claims, and not the three products themselves. The company has not received any complaints regarding these product claims, she added.

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In a formal statement, Goop said, “While Goop believes there is an honest disagreement about these claims, the company wanted to settle this matter quickly and amicably.”

This is not the first time goop has come under fire for alleged false advertising. In 2017, Truth in Advertising reported 50 instances of inaccurate claims by goop of its products.

–Image: Gwyneth Paltrow attends the In goop Health Summit at 3Labs on June 9, 2018 in Culver City, California. (Photo by Phillip Faraone/Getty Images for goop)/Bay City News contributed to this post

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