Retail billionaire Philip Green plans to add a fashion accessories chain to the Arcadia stable of enterprises. Green has joined forces with DCK Concessions, his jewellery and fashion accessories supplier, to launch Muse, his new women’s fashion accessories chain. The first Muse has already been opened in Gateshead’s MetroCentre, Europe’s largest shopping mall, and Green plans to open another 50 stores over the next two years. He opened the first store as a trial for the concept, because he saw a gap in that market. He told the FT that he is investing “a few million pounds” in the venture.
“We think there is potential based on the sales we have been enjoying (in Arcadia) – we think we have good design and direction,” said Green. “We will roll it out gently and see how it works. Initially it is encouraging but, like everything, you have to suck it and see.” Muse will enter the market as slightly more up market than the Claire’s Accessories chain, but edgier than the Accessorize chain, which was set up by Monsoon founder Peter Simon. Meanwhile, DCK – which was co-founded by current executive chairman Alan Witzenfeld – already supplies jewellery and women’s accessories to the other Arcadia brands, including TopShop, Dorothy Perkins, Miss Selfridge and department store chain BHS.