Edge’s Return, Jeff Hardy's Legal Woes, WWE's Declining PPV Buyrates

WWE Hall of Famer Jim Ross has posted another blog update with his thoughts on the sharp decline in Pay-Per-View buyrates revealed in yesterday’s 3rd Quarter 2009 financial results, whether Edge will be healthy in time for WrestleMania in March and an update on Jeff Hardy’s legal woes. As always, there’s plenty more to the blog, which you can read at in its entirety. Some highlights:

WWE’s Declining PPV Buyrates: “PPV’s coming at us fans with such frequency is challenging to. process, prioritize and to afford. However, with the PPV business being such a vital part of any wrestling organization’s bottom line, I would be surprised to see the number of PPV’s decrease. So, it will come back to providing the consumer with what they are willing to and can purchase which will always be attraction driven fueled by button pushing creative which is no exact science.”

Jeff Hardy’s Legal Situation: I see the continuance of the Jeff Hardy legal issue as positive news for Jeff. I’m not an attorney nor do I play one on TV but one can make an argument that if the authorities thought that they had an overwhelmingly strong case that they would not be interested in postponing the proceedings. I strongly feel that Jeff Hardy is NOT a drug trafficker whatsoever and that he will be vindicated. I am also not unbiased in this matter as I am a Jeff Hardy fan and have been since signing Matt and Jeff to their first WWE contracts.

Edge’s Health Status: “I think Edge being 100 percent by Wrestlemania 26 is going to be a photo finish and I hope that I am wrong on that assumption. Edge had taken his game to another level prior to his injury and he will no doubt return to the ring fresher and ready to turn more heads if he makes sure that he is totally healthy. Torn Achilles obviously cannot be taken lightly. Edge would arguably need to be close to ready by January to really be able to capitalize on the promotional, TV build up for Phoenix or at least that’s one school of thought.”

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